Seven imperfections that are building blocks for the best brands

Image courtesy of Chuttersnap on Unsplash

By definition, when something is imperfect it has fallen short of expectation, not met the required standard or is in some way deficient. However, what is reassuring is that we all start from the same place when it comes to imperfection. For each and everyone of us, there is some obstacle that we cannot hurdle, a challenge we cannot overcome or a blemish that we are desperately…